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  • Makale
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Makaleler (Uluslararası)


  • Determining the Antecedents of Marketing Competencies of SMEs for International Market Performance
    KANIBİR HÜSEYİN ABDURRAHMAN,SAYDAN REHA,NART SİMA
    PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES Cilt.150 Sayf.12-23 2014

  • ŞEHİR PAZARLAMASINDA MARKA KİŞİLİĞİNİN ETKİSİ: ALGILANAN MARKA KİŞİLİĞİ - TURİSTLERİN TAVSİYE ETME DAVRANIŞI İLİŞKİSİ
    KANIBİR HÜSEYİN ABDURRAHMAN,SAYDAN REHA,NART SİMA
    Pazarlama ve Pazarlama Araştırmaları Dergisi Cilt.3 Sayf.53-84 2010

  • ENDÜSTRİYEL MÜŞTERİ SADAKATİ: MÜŞTERİNİN DEĞER ALGILAMASI VE DEĞER ODAKLILIK DÜZEYİNİN ROLÜ - GSM SEKTÖRÜNDEN BİR ÖRNEK
    KANIBİR HÜSEYİN ABDURRAHMAN,NART SİMA
    ÖNERİ Cilt.8 Sayf.97-106 2008

  • The Effects of Internal Relationship Marketing on Superior Customer Relations as Competitive Performance Evidence from Healthcare Industry
    KANIBİR HÜSEYİN ABDURRAHMAN
    Social and Behavioral Sciences Cilt.58 Sayf.1378-1385 2012

  • Recovery From Crisis for Turkish Firms Synergistic Action Between Foreign Policy and Marketing Process
    KANIBİR HÜSEYİN ABDURRAHMAN
    Social and Behavioral Sciences Cilt.24 Sayf.269-290 2011

  • Akaryakıt pazarında geliştirilen farklılaştırma stratejilerinin tüketicilerin satın alma davranışlarına etkileri The effect of differentiaton strategies developed in fuel market on consumer behaviors
    KANIBİR HÜSEYİN ABDURRAHMAN
    İktisat İşletme Finans Cilt.23 Sayf.68-90 2008

  • Toward an Understanding of e marketing Attitudes in Turkish and Greek SMEs Against Global Competition Journal of Strategic Management
    KANIBİR HÜSEYİN ABDURRAHMAN
    Journal of Global Strategic Management Cilt.3 Sayf.110- 2010

  • Investigating the drivers of choice behavior Corporate Image perceived risk and trust interactions through reputation management
    KANIBİR HÜSEYİN ABDURRAHMAN
    Journal of Global Strategic Management Cilt.2 Sayf.121- 2009 Journal of global strategic management

Makaleler (Ulusal)


  • LÜKS MARKA SATIN ALMA KARARININ OLUŞUMUNDA STATÜ ARAYIŞI VE SNOBBISH BANDWAGON İLİŞKİSİ
    KANIBİR HÜSEYİN ABDURRAHMAN
    İstanbul Nişantaşı Üniversitesi SBE Dergisi Cilt.13 Sayf.953-971 2025 https://dergipark.org.tr/tr/journal/1078/article

Bildiriler (Uluslararası)


  • THE ANTECEDENTS OF PURCHASE INTENTION THROUGH PRODUCT/BRAND PLACEMENT IN VIDEO GAMES: EVIDENCE FROM YOUNGER CONSUMERS’ PRODUCT/BRAND PLACEMENT PERCEPTIONS
    KANIBİR HÜSEYİN ABDURRAHMAN
    22. ULUSLARARASI İŞLETMECİLİK KONGRESİ Cilt. Sayf.- 09.11.2023 chrome-extension://gphandlahdpffmccakmbngmbjnjiiahp/https://isletmecilik.org/files/IBC_Proceedings_Book.pdf

Kitaplar (Uluslararası)


  • BRAND PROMISE and SOCIAL IMPACT / INCLUSIVE BRAND STRATEGIES AMONG VULNERABLE CONSUMERS
    KANIBİR HÜSEYİN ABDURRAHMAN,MARAL BEGÜM
    Edit: SANJE GRESİ / Yayın: NOVA SCIENCE PUBLISHER , NEW YORK 2025

  • HOW PERSUASION AND PERCEPTION WORK / THE POWER OF STORYTELLING IN BRAND COMMUNICATION : THE DESIGN OF THE STORY AND ITS ROLE IN PERSUASION PROCESS
    KANIBİR HÜSEYİN ABDURRAHMAN,DERİNÖZLÜ EVRİM
    Edit: KAMİLOĞLU FATMA / Yayın: KOPERNIK Inc. 2025